As your representative, we become your alter ego in our regional market. We raise your flag and every day we wear your colors. With our eyes and our understanding, we share with you all our information and give you the keys of these markets often wrongly judged as unfathomable.
We are your face a bear a smile born from our empathy towards our customers and local prospects who know that we understand them culturally and linguistically. It is our smile which they associate with our client’s brand. It's the smile that tells our client’s story, reveal their unique assets, promote and defend our clients’ values.
Our full service representation includes:
- Marketing / marketing with partners (Leisure Travel)
- Marketing / marketing to MICE agencies
- Public relations
- Marketing through social media
- Marketing to direct customers
- Maintenance and development of databases
- Crisis Management
- Relationships with institutional
- Information Office with the general public
The Asia region is often rightly considered complex and difficult. Most of its markets are still little exposed to certain ways and lifestyles prevalent in the north-western hemisphere. It is therefore essential to have the keys and to understand the many specificities in order to work with them methodically. More than anywhere else in Asia, relations (关系 "guanxi" in Chinese) make the difference and are the prerequisite for most commercial transactions and effective and transparent collaboration.
Horus Development & Consulting therefore offers the advantage of being a local actor of seniority.
In all the countries in Asia and particularly in Japan, China and Singapore, we have established for the last 20 years an unparalleled network in all segments of the travel industry (wholesalers, agencies, tour operators, airlines air, online agencies etc ...) of the various media (television, print media and internet, bloggers ...) and the who is who of Asia. This valuable network, we will be happy to engage it across many types of promotional programs and activities for the benefit of your destination.
We are also at the heart of social and economic life of our main location Singapore, a country that has become the undisputed hub of South East Asia for the high net worth individuals of this region.
Horus Development & Consulting offers its deep knowledge of China and countries of South East Asia (including economic and cultural elites who are often of Chinese origin). We share our knowledge of the markets and reveal their subtleties to you. We allow you, proactively, to achieve your goals and to differentiate yourself positively as a luxury destination, in an efficient and targeted way, with key interlocutors.
Thanks to the joint and constant operation in all segments, we help you achieve your goals according to the diagram below.
The essence of public relations is to generate interest and aspiration in the ad-hoc clientele, while building a reputation with a wider audience base which represent tomorrow's opportunities.
Horus Development & Consulting has an extensive experience in this field spanning the entire Asia region. We leverage our unique and extremely diversified network in the marketplaces of Asia and of the pacific, helping you develop personalized strategies to effectively reach the greatest amount of customers and target audience in the relevant segments.
Luckily, the power of mass culture is uniquely strong in Asia, such as the pan Asian phenomenon of Korean Drama Series, and these emerging trends constitute unique opportunities to drive notoriety to its summit.
Our services include:
- Creation and / or promotion of editorial with media
- Creation and distribution of press releases
- Relations with the media
- Organization of familiarization trips for key publishers and celebrities
- Recommendations on qualified celebrities
- Identification of TV and film productions
- Public relations on social media
End Client Marketing
“The need is the patroness of intelligences” wrote Baudelaire and the time is not so old when miracles and immediate sky rocketing sales were expected from Asia without conceding the necessary minimum budgets. At Horus Development & Consulting we have learned to do more with less. During the last decade, we have built a network of friends and business partners in Asia, mostly international companies in the luxury sector, with whom we create themed events, thus exposing our clients to their particularly qualified customer base.
It is often in this context that the idea is suggested to a high-profile opinion leader, a company president, a film producer or a publisher that they may consider a particular destination for the wedding of their daughter, their next incentive program, their next feature film or their future article. We measure - always favorably - the return on investment of such events, share these databases with you and provide you with the required follow up.
Our services include:
- Affinity Marketing, strategies, identifying partners
- Joint campaigns with luxury brands and other partners
- Promotions to targeted customer groups
- Creation and organization of events
- Support and participation in charity events
- Plan for Media Support
Crises often arrive unannounced and the response addressed to them often depends on the extent of their impact and the time they start to go off.
If a crisis occurs in one or more of the countries that we cover for you in Asia, we will work pro-actively together to help you build adapted messages and get across to the media and institutions effectively. As a result, the negative impacts are minimized and even inverted in your favor.
As the Chinese know, the crisis (危机 "Weiji" "in Chinese) has two faces: 危" Wei "= the danger, but also 机" Ji "= the opportunity.
Our services include:
- Development of the message and propaganda
- Telephone Line Emergency and Information
- Emergency management and information in social media
- Emergency management and information with our partners in the tourism sector
- Emergency management and information among institutions
Relations with Stakeholders and Institutions
One of the important differentiating factors of Horus Development & Consulting is our experience in interacting in a personal setting with decision makers, opinion leaders, personalities, celebrities etc... over the whole of Asia. This fundamental asset was developed in parallel to journey in the world of luxury tourism and is of rare value for our clients. Whether in the world of art, fashion, food, finance, sports, charitable institutions, diplomacy, local governments... we have the possibility to get in touch with the personalities that will be useful for our clients to meet, helping them promote themselves at the highest level.
Public Information Bureau
As your face in the marketplace in Asia, Horus Development & Consulting is the point of inquiry on behalf of our clients for all industry partners (agencies, media etc.) and also for direct and institutional clients. As it should be in Asia, we apply the utmost discretion and ensure strict confidentiality in our direct relationships with public figures, celebrities, high net worth individuals or players and high rollers.
Our services include:
- Information (phone, email etc.)
- Sending brochures, images, promotional films and other documentation (via mail or internet)
Horus Development & Consulting has offices in Singapore and Beijing (PRC). Of course, we also offer you telephone, fax and email communication, office equipment and a meeting room equipped with teleconferencing tools.
8 Smith Street, 058922 - SINGAPORE
Located in the city center between Club Street and Chinatown and 5 minutes from CBD business center of Singapore
1-2-1004 Leading International Business, Guangqumen Nanxiaojie, Dongcheng District, 100061 – BEIJING
Located in central Beijing, a few minutes away from government sites and major tourist attractions (Forbidden City, Swallow's Nest etc.)