Horus Development & Consulting specializes in Luxury Tourism Representation and provides marketing, distribution, promotion, public and stakeholder relation services in the Asia-Pacific region, from counselling on strategy and marketing plans for a new venture in Asia to full representation and licensing services. With a main office in Singapore and a branch office in Beijing, Horus Development & Consulting is your gateway to Asia’s immense business opportunities, offering made-to-measure services in French, English and Mandarin.
Founder and proprietor of Horus Development & Consulting, Benoit was born in Paris – France. In the course of the last 20 years Benoit has accumulated a diversified experience in sales, marketing, public relation and event organisation for the tourism, hospitality and casino sectors while acquiring an intricate understanding of the dynamics of Asia.
Aside from France and Monaco, Benoit has worked and lived in Japan, China and in Singapore. Through his regular sojourns and business activities in the region, including a 5-year tenure as the Singapore-based Asia Pacific Director of the Monte-Carlo Societe des Bains de Mer office, he has become one of the rare specialists of Asia in the luxury tourism promotion and marketing industry.
An Asian at heart, Benoit speaks several languages including French, English, Japanese, Italian and the last few years has been improving his Mandarin in Singapore and in China.
Benoit has been advising Reed Exhibitions’ “International Luxury Travel Market” in Asia. He is an advisory board member of the Incentive Convention & Event Society Asia-Pacific (ICESAP) as well as a member of SKÅL’s Singapore Chapter.
His European & Asian double culture and kind personality has been making him a regular choice for Media interviews on the Luxury Tourism topics or to speak in international conferences expert’s panels.
An authority in China for tourism promotion on behalf of francophone countries such as France, Switzerland or Monaco, Alain was also a pioneer in this segment: his background as a journalist and his personal life experiences in Europe and in China allowed Alain to develop a dense and qualitative network in the segments of travel agencies, tour operators, online agencies, travel, luxury and lifestyle related-media, opinion leaders and high net worth individuals in mainland China.
In 1999, Alain opened the first office of the French National Tourist Office (now Atout France) in Beijing. He then worked for luxury tourist destinations and brands including Le Printemps Paris, Ritz Paris, Monte-Carlo, Grandes Etapes Francaises.
A competent and likeable person Alain is appreciated in an equally high manner by his peers in China and by his professional network in Europe.
Since 2003, Alain has also been the Managing Director of E-Tour & Travel Consulting, a boutique travel agency. Alain speaks fluent French, English and Mandarin.
Zhi Heng YEW
Zhi Heng is Singaporean and a graduate cum laude in Marketing from prestigious Nanyang Technological University. Zhi Heng has been injecting a fresh and cutting edge perspective to Horus Development & Consulting since its inception in 2014 and creates innovative marketing solutions for the company.
Both his role and his personal domains of interest have taken him to most of the South East Asian countries to China and to Korea where he developed his skills and knowledge working in their respective business environment. Zhi Heng is fluent in both English and Mandarin and is currently working on his French. His flair for linguistics is often put to good use translating press materials or writing some of our communiques and monthly newsletters.
Outside of his role, Zhi Heng manifests his passion for writing and for photography into a personal lifestyle blog, detailing his travel diaries, posing tips and photography tricks. He is also a columnist for various websites using his aliases – Supersponts and Jee Yew.
Our Media & PR Partner
Mango PR Asia is a boutique agency building powerful reputations for aspirational brands across multiple sectors including travel and tourism, hospitality, property, luxury lifestyle and food and beverage. Originally set up in London in 2004 and with offices in Singapore and Hong Kong, Mango PR is committed to building successful, integrated and global PR campaigns for an international network. With a team of 30 international, creative and forward-thinking professionals across four different time zones, Mango PR creates bespoke, integrated, inspirational communications strategies that change perception, drive awareness and increase value.
Account Director, Singapore | Helga Solares
Helga is a communications, PR & marketing consultant with experience working across the APAC region and passion for the travel & tourism, hospitality, technology and luxury lifestyle space. Having worked in Singapore, Spain and Mexico, Helga has held both agency and in-house roles where she developed strategies across integrated marketing and communications projects. Her thorough understanding of local and regional media landscapes and expertise in content development, has produced successful campaigns.
Director, Singapore | Jennifer Dembitz
Hong Kong | Holly Axelrad, Cynthia Lai
China | Ryan Kwan, Christina Ren
Our Social Media Advisor
Florine Eppe Beauloye is a Belgian entrepreneur, an accomplished international marketing strategist and author (2016) on a mission: empowering forward-thinking businesses and exclusive brands to realize their full potential through her unique concept of Digital Craftsmanship.
Florine is the Founder and CEO of mOOnshot digital, a boutique creative agency crafting bespoke digital solutions for premium and luxury brands. Her advisory board includes former senior executives of Google, Facebook and YouTube. mOOnshot digital is also the exclusive digital partner of The Luxury Network Singapore, a private, invitation only B2B club of the world’s premier brands and organizations including Porsche, FJ Benjamin, Etihad Airways, and Small Luxury Hotels of the World, to name a few.
A diverse yet coherent professional path has flown Florine across the world and given her a unique perspective on business and life. Her decade of professional experience lies in discovering what is noteworthy, crafting compelling experiences and growing businesses. She has worked with high-end clients and award-winning brands in beauty & wellness, fashion, F&B, luxury travel and lifestyle among others and held various leadership positions in the corporate world across Europe and Asia; from TV Journalist to PR Manager for European projects to Head of Marketing and Business Development for international B2C and B2B brands.
A global nomad at heart with wanderlust in her veins, she is also a self-confessed tech-junkie drawn to cutting edge technologies, and possessing a natural flair for leading brands on their mesmerizing journey of digital relevance.
Recognized as an authority in the fields of luxury marketing and digital transformation, Florine is regularly interviewed and featured in the media and invited to speak at seminars, panel discussions and conferences.
Florine holds a Master’s in Marketing and Communication with first class honors from the Université libre de Bruxelles (ULB), a leading University in Belgium, Europe.
Founder and CEO | Florine Eppe Beauloye