Horus Development & Consulting specializes in Luxury Tourism Representation and provides marketing, distribution, promotion, public and stakeholder relation services in the Asia-Pacific region, from counselling on strategy and marketing plans for a new venture in Asia to full representation and licensing services. With a main office in Singapore and a branch office in Beijing, Horus Development & Consulting is your gateway to Asia’s immense business opportunities, offering made-to-measure services in French, English and Mandarin.
Founder and proprietor of Horus Development & Consulting, Benoit was born in Paris – France. In the course of the last 20 years Benoit has accumulated a diversified experience in sales, marketing, public relation and event organisation for the tourism, hospitality and casino sectors while acquiring an intricate understanding of the dynamics of Asia.
Aside from France and Monaco, Benoit has worked and lived in Japan, China and in Singapore. Through his regular sojourns and business activities in the region, including a 5-year tenure as the Singapore-based Asia Pacific Director of the Monte-Carlo Societe des Bains de Mer office, he has become one of the rare specialists of Asia in the luxury tourism promotion and marketing industry.
An Asian at heart, Benoit speaks several languages including French, English, Japanese, Italian and the last few years has been improving his Mandarin in Singapore and in China.
Benoit has been advising Reed Exhibitions’ “International Luxury Travel Market” in Asia. He is an advisory board member of the Incentive Convention & Event Society Asia-Pacific (ICESAP) as well as a member of SKÅL’s Singapore Chapter.
His European & Asian double culture and kind personality has been making him a regular choice for Media interviews on the Luxury Tourism topics or to speak in international conferences expert’s panels.
An authority in China for tourism promotion on behalf of francophone countries such as France, Switzerland or Monaco, Alain was also a pioneer in this segment: his background as a journalist and his personal life experiences in Europe and in China allowed Alain to develop a dense and qualitative network in the segments of travel agencies, tour operators, online agencies, travel, luxury and lifestyle related-media, opinion leaders and high net worth individuals in mainland China.
In 1999, Alain opened the first office of the French National Tourist Office (now Atout France) in Beijing. He then worked for luxury tourist destinations and brands including Le Printemps Paris, Ritz Paris, Monte-Carlo, Grandes Etapes Francaises.
A competent and likeable person Alain is appreciated in an equally high manner by his peers in China and by his professional network in Europe.
Since 2003, Alain has also been the Managing Director of E-Tour & Travel Consulting, a boutique travel agency. Alain speaks fluent French, English and Mandarin.
Zhi Heng YEW
Zhi Heng is Singaporean and a graduate cum laude in Marketing from prestigious Nanyang Technological University. Zhi Heng has been injecting a fresh and cutting edge perspective to Horus Development & Consulting since its inception in 2014 and creates innovative marketing solutions for the company.
Both his role and his personal domains of interest have taken him to most of the South East Asian countries to China and to Korea where he developed his skills and knowledge working in their respective business environment. Zhi Heng is fluent in both English and Mandarin and is currently working on his French. His flair for linguistics is often put to good use translating press materials or writing some of our communiques and monthly newsletters.
Outside of his role, Zhi Heng manifests his passion for writing and for photography into a personal lifestyle blog, detailing his travel diaries, posing tips and photography tricks. He is also a columnist for various websites using his aliases – Supersponts and Jee Yew.
After working 10 years with Maison de la France (currently Atout France, the French Government Tourism promotion agency), Hirokazu started a new venture by launching and managing the Chateaux & Hotels Collection (President: Alain DUCASSE) in Japan. He also took in, the operation and representation of the Japan office of prestigious French Department Stores “Galeries Lafayette” and the representation of Monaco’s hotel and casino powerhouse Monte-Carlo Societe des Bains de Mer.
In 2009, under his newly incepted AUDACE Corporation, Hirokazu was contracted by Relais & Châteaux to take over their PR & Sales & Marketing activities in Japan. In 2015, he added Oetker Collection to his portfolio as their PR representative. A gourmet and a connoisseur of fine food and fine wines, Hiro also represents Conseil Interprofessionnel des Vins du Languedoc in Japan as well as the FICT (Federation Francaise des Industriels Charcutiers, Traiteurs, Transformation de Viandes).
He is fluent in French, and has a business-level knowledge of English. Throughout his 25 year professional experience, Hiro has developed and cultivated a strong and diversified network in Tokyo and the Kanto region of Japan, as well as an excellent knowledge of the Osaka, Kyoto and Nagoya markets in the Kansai region of Japan, regions for which he was responsible when working with Maison de la France.
His wide network spans from the travel trade sector to the luxury and lifestyle media, online and offline, from the core clientele of the luxury hospitality industry to that of the top tier luxury brands in Japan. A golfer emeritus, Hiro also enjoys an excellent network in this high net-worth community with an appeal for luxury hospitality and sophisticated lifestyle.
Born in Lausanne to a Swiss family, fluent in four languages, Sebastien’s proven professional experience has been solidly international. He has held numerous executive positions in various organizations in both the luxury and the service industries. He has always nurtured a passion for excellence. For a number of years now, he has been dedicated to providing a unique array of consulting and advisory services tailored to the needs of high-net-worth individuals in Switzerland and abroad.
Within his family office, Sebastien’s most typical roles fulfill:
– Representing clients in front of financial and banking institutions for legal and fiscal issues, estate planning and strategy.
– Obtaining a residence permit for clients wishing to take up residence and to secure a lumpsum tax arrangement in Switzerland.
– Managing all aspects of establishing residence in Switzerland including schooling and educational opportunities for the clients’ children.
– Providing advice in all real-estate matters: buying and selling, property development, construction, interfacing with architects and interior decorators.
– Advising on, planning, and organizing medical visits for checkups, dental care, and surgical interventions (including cosmetic surgery).
– Organizing travel, designing leisure / discovery trips with tailored itineraries, and accompanying clients if requested.
– Executing the buying, selling, and appraisal of works of art, and managing clients’ art holdings
– Offering advice on philanthropy, organizing social events and functions, and introducing clients to key individuals.
– Private aviation and yachting (handling, chartering, etc.).
– Advising on shopping, and negotiating considerable discounts on watches, jewelry, diamonds, precious stones, etc.
– Handling public relations, including image and communication, as needed.
– Assisting with handling family and legal disputes, and accompanying clients during mediation sessions at their discretion.
To help us meet our clients’ needs, we have at your disposal a large network of specialists and professionals, both in Switzerland and all over the world.
In the interest of confidentiality and discretion, Sebastien does not use social networks and does his best not to appear on the internet. He relies on personal recommendations and introductions.
Our Media & PR Partner
Mango PR Asia is a boutique agency building powerful reputations for aspirational brands across multiple sectors including travel and tourism, hospitality, property, luxury lifestyle and food and beverage. Originally set up in London in 2004 and with offices in Singapore and Hong Kong, Mango PR is committed to building successful, integrated and global PR campaigns for an international network. With a team of 30 international, creative and forward-thinking professionals across four different time zones, Mango PR creates bespoke, integrated, inspirational communications strategies that change perception, drive awareness and increase value.
Director, Singapore | Jennifer Dembitz
Hong Kong | Holly Axelrad
China | Cynthia Lai