Monaco Government Tourist Bureau Asia , along with Czech Tourism, has collaborated once again with Atout France in Kuala Lumpur and Penang to market their respective tourist destinations. In this roadshow for travel agents and media personnel, representatives from these three countries, as well as AirFrance, RailEurope and Club Med, held a string of events in the two major cities in Malaysia over 3 days.
All partners offered a presentation on European tourist destinations in front of 60 travel agents operating in the city. They also invited local and national media (newspaper and magazines) to discuss European tourism over lunch.
According to a Mastercard Travel report, Malaysians made an estimated 11.9 million international outbound travel trips in 2016 and the number is forecast to grow by an average of 3.5 per cent annually to reach 14.2 million trips by 2021. The fluctuating ringgit did not discourage Malaysians from travelling, but rather, led them to change their travel patterns, such as going in off-peak seasons and setting a lower travel budget. The approach to attracting Malaysian outbound travellers has to be focused on value, and the roadshow was a great way to show that.