Horus Development & Consulting brings you a selection of industry news for the month of February.
Commencing 1 July 2017, Emirates will fly to Cambodia’s capital city Phnom Penh, from Yangon, Myanmar, providing access to its European and Middle Eastern locations. Emirates will be the only airline providing direct, year-round services between Yangon and Phnom Penh. Qatar Airways has already provided flight access to Phnom Penh via Ho Chi Min City. Read More
HHtravel China, the luxury arm of Ctrip, released a ‘2017 High-end Luxury Hotel Utility Report’, showcasing the spending trends and preferences of the luxury clientele. Why do the Chinese choose luxury hotels? The report stated 3 main reasons to be (i) brand name of hotel; (ii) Location and accessibility of the hotel; (iii) Having strong local cultures in the hotel’s aesthetics. Access Chinese Report
In a major survey, Sabre divided the respondents into 4 different categories: Explorers, Followers, Opportunists and Connectors. The Explorer category was the top traveller type in the 11 Asia Pacific markets surveyed. Followers come in second, and are most likely to reside in Hong Kong, India, Japan, Malaysia and Singapore. Read More
With a large plunge in tourist arrivals from China, South Korean agencies are now shifting its focus on Southeast Asia, a region where outbound tourism remains as promising as China. Creating a new middle haul contender (after Japan, Australia and New Zealand) luring South Asia travel markets, Korea enters the game strongly as their market share from China evaporates.Read More
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Getting it right doesn’t have to be complicated; like any other business decision, make sure it’s the right fit, find out how much you want to spend, and apply expertise from the countless tools available that can help both to narrow down the best influencer for the job and to measure results. Caveats and Solutions
Egencia and Sabre Whitepaper report outlines 4 things travel marketers can do to better the experience of business travellers: (i) Lay the groundwork, (ii) Prioritise perks, (iii) Minimise disruptions and (iv) simplify the booking and travel process. Read More