A new report by Travel Leaders Group found that there is a high correlation between safety of a country and the interest and appeal to visit among affluent travelers. Traditional luxury destinations, most notably Paris, have seen a steep decline in tourism due to fears of terrorism. Accordingly, nations that have had longstanding times of peace are rated as high interest destinations among affluent travellers. Read More
Instead of eliminating the role of the travel agent, technology has surprisingly increased consumers’ desire for a human interaction and bespoke, customised content curation, according to a marketing strategist from high-end hospitality network Virtuoso. A travel agent can provide more value for their money with perks such as complimentary breakfast or VIP statuses, something they cannot validate on their own. Read More
About one-quarter of Hilton Worldwide Holdings Inc will be sold to HNA Group for about $6.5 billion. HNA, based in Haikou City, owns Hainan Airlines and the second-largest online travel business in China. HNA last year purchased a minority stake in Red Lion Hotels Corp. HNA’s ambition is to sell the full range of travel services, including booking trips, hotel rooms and airline tickets. Read More
Starwood Capital Group sold a hotel stake valued at about USD 2 billion to China Life Insurance Co, extending a streak of Chinese investment in overseas lodging properties and travel-related businesses. Chinese investors have been buying hotel and travel businesses around the world as outbound tourism surges and China’s economy and wealth expand. Read More
Karl Lagerfeld’s international hospitality brand will be named Karl Lagerfeld Hotels and Resorts. As with many of his projects, Mr. Lagerfeld’s vision and aesthetic will be implemented throughout hospitality properties including hotels, residential properties, restaurants and private clubs. Read More
In collaboration with LinkedIn, AccorHotels has launched Business Check, enriching its current mobile application with the ability to connect easier with clients and prospects during one’s business trip. It allows travellers to identify people in their professional network who are based in the city they are in and suggesting relevant profiles to connect with. Read More
L.I.K.E Hospitality Consulting shares that there is no social media strategy recognizable for most of the studied brands. Facebook, Instagram and Twitter, in order, are currently the best performant social media platforms. Generally, brands should not focus their attention on more than four social media platforms, and should work on leveraging popular platforms in the right ways. Read More
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